Media Relations

Your financial or corporate communication isn’t sent out to just anyone. We target the right media, and then convince them with content, figures and expertise. At exactly the right moment. The fact that we’ve all been professional journalists for many years is a real bonus. We know what the media want (but also – just as important – what they don’t want). We speak their language because we helped write the glossary. We also have direct contact to every editor of every type of media. Want to pitch a story? Leave it to us.

Press releases

We write your story and make it fit the needs of the financial and business media. We then issue it to the media best suited for your story, at exactly the right moment.

Press moment

Prefer a creative “meet the media” rather than a straight-up press conference? We organise everything, from idea to implementation. We will, of course, set the strategy and content with you, and if needed we also organise the practical aspects, from A to Z.

Strategic advice

A delicate or complex communication issue? We translate it into solid advice which is ready-to-use. Using smart methods, your financial story will be heard in the public arena in a perfectly managed and controlled manner. Trust us to also highlight potential pitfalls so that you can avoid them.

Newsjacking

When a topic starts trending, you offer your financial expertise to the media; that’s what we call newsjacking. We identify your company’s DNA, right to the core, and keep our finger on the pulse of current affairs.

Opinion piece

Is the sector or your expertise suddenly a hot topic in the media? That’s our cue to hit the keyboards and write a strong op-ed on behalf of your organisation. We’ll not only strongly position your vision; we’ll also amplify your voice in the debate.

Media monitoring

We are your company’s eyes and ears. We keep a close eye on references to your organisation, sector or expertise in the (financial and other business) media. Not just so we can hook into a current topic quickly, but also to allow us to measure the impact of our work on your reputation.

Messaging

We help you create a powerful message and guide you through contact moments with the press. We coach you to deal with the trickiest questions journalists may throw at you, summarise your story within a core message, or formulate information during a crisis.

Your expert

Tobias Vanassche
Tobias Van Assche

Senior PR Consultant

Let’s work Together

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