Befirm, the PR agency specialising in financial communication and communication for financial companies, is expanding with a business manager. Simon Laval (41), an independent PR and social media consultant for 15 years, will fill the position as from May 2021. Befirm is part of Bepublic Group, the public relations and strategic communications company, headed by Managing Directors Sara Vercauteren and Anja Peleman. Simon Laval will therefore be joining the Bepublic Group management team as well.


Communication should be in the cockpit more than ever

And suddenly, you find yourself at the helm of a successful, leading PR agency: this is how 2021 started for our brand-new managing directors Sara Vercauteren and Anja Peleman. Fortunately, they are jointly building on a solid foundation of more than 30 years’ experience in the business. Armed with coffee,…

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Newsjacking: the secret to good fund communication

A new US president, COVID-19, an impending trade war with China: there is hardly a sector as sensitive to current events as investment funds. This is exactly why it is so important for fund houses to communicate. Proactive – to ensure that the financial press and the investor know you – but also reactive.…

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