Stay in control of your own message. That is by far my most important advice when you get the chance to tell your story in front of a camera. Prepare up to three key messages and repeat them throughout the interview. This is the only way to stay in control of your story. And thus it will be clear to the journalist which accents you want to set. Apart from that: stay yourself and tell your story as if you were telling it to your neighbour.


Companies in crisis: our five communication insights worth gold

Communicate clearly to safeguard your company's reputation: this will be the challenge now the business community goes through a crisis. Make a clear crisis communication plan, take great care of internal communication, show yourself to be an expert to the outside world, and use all online channels to get your…

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