Media attention - the greatest fear for a company facing a crisis. And yet, journalists are the best allies in times of crises. The government's approach to communication during the COVID 19crisis is an extreme, yet striking, example of just that. We talked to Yves Stevens, spokesperson for the National Crisis Centre, about his experiences and insights. And he concurred: “A crisis should be conquered together with the media”.


Five requirements for a powerful internal communication

The five basic human needs are at the heart of a strong internal communication policy, especially in times of crisis. Start from the basic needs of your employees and meet their questions about (job) security. But also: think of the group feeling and the human need for appreciation. Anyone who…

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