On 1 January 2021, Sara Vercauteren and Anja Peleman are taking over the baton from Jeroen Wils and Dajo Hermans as the new managing directors of PR company Bepublic Group. With their years of media experience, DPG Media’s former spokespersons are taking over the management of PR agencies Bepublic, Bereal, and Befirm, which founders Jeroen Wils and Dajo Hermans successfully integrated into media group Mediafin three years ago. Today, Bepublic Group is in the top tier of the Belgian PR landscape.
Preparing Bepublic Group for the future and leaving it in good hands—that was the mission of Jeroen Wils and Dajo Hermans these past few years. With Sara Vercauteren and Anja Peleman as its new leading ladies, Bepublic Group is bringing in tons of media experience.
Sara Vercauteren is a renowned and respected communication expert and for years she was director of communication and spokesperson of DPG Media. Before that, she worked as a political spokesperson for ministers Vandenbroucke and Van Brempt. She is also the author of the book Geen Commentaar. In recent years, Anja Peleman was her trusted lieutenant as deputy spokesperson. Peleman boasts more than 10 years’ experience in PR and (crisis) communication and in guiding and coaching media personalities.
We were beyond honoured when we were asked to take over the helm from Jeroen and Dajo. We’re champing at the bit to further expand the group together with our wonderful team. Helping organizations and brands to communicate relevantly, that’s what motivates us.
Sara Vercauteren and Anja Peleman, the new managing directors of Bepublic Group
Breath of fresh air
Wils and Hermans both come from a background in journalism. These past few years, together with a strong team, they taught hundreds of companies and organizations how to communicate in a newsworthy, relevant way and to build up a credible reputation.
With both Bepublic and Bereal and Befirm, we wanted to bring business and journalism closer together. We’ve tried to make an innovative, journalistic mark on the PR landscape, by seeking out the newsworthy and socially relevant stories for every customer. We feel we’ve now brought our task to a close and want to focus on new projects.
Dajo Hermans and Jeroen Wils, founders of Bepublic Group
Ready for the future
For Jeroen Wils and Dajo Hermans, the adventure began ten years ago with the founding of Bepublic, a PR agency focusing on a broad range of companies and industries. Shortly afterwards, Bereal was founded, and it grew into the absolute reference for real estate PR. In early 2020, the duo founded Befirm, a third PR agency focusing on financial PR. Together, the three agencies constitute Bepublic Group.
According to Peter Quaghebeur, Mediafin’s CEO, the PR group is now ready for the future.
Bepublic, Bereal, and Befirm complement our other communication services perfectly, allowing Mediafin to now offer 360-degree communication more than ever before. I loved working with Sara and Anja at Medialaan in the past, and I have absolute confidence in their abilities. I would like to extend my heartfelt thanks to Jeroen and Dajo for their efforts and wish them the best of luck in their future endeavours.
Peter Quaghebeur, CEO van Mediafin